Thursday, March 18, 2010

It's funny how sad we are

Something made this stand out to me this morning:
I'm glad we've reached the point where it makes sense to sell tampons by making fun of what Sarah Haskins calls period control ads. When a company's tampon ad mocks its previously criticized ads you know feminism is working. But apparently tampons must still stay in euphemism land:
The New York Times reports that the above ad--in which a young actress mocks traditional tampon ads for their condescending, euphemistic tone--originally referenced the "vagina." When three networks rejected the spot, Kotex subbed in the euphemism "down there" for "vagina," and only two of the three networks rejected it. Now, the commercial contains no direct references to female genitalia--you know, the place where the fucking tampon goes.

I guess period control ads aren't just euphemism-happy so as not to offend our delicate lady sensibilities or burst the illusions of man folks. You actually can't say the "vagina" word in an ad for a product that goes in your vagina. And two out of three network censors still feel icky when they hear "down there."
Yes this is how sad we are. We're so afraid of women that we don't feel comfortable advertising feminine products for what they are. If you click the story link, you can see the final ad and there's a transcript. The ad is hilarious, there's no other way to describe it, but what's sad is that the point of the ad, making fun of those type of ads, is still stifled by the networks inability to use a medical term that relates to a part of every woman's body. Come on guys, you can say it... VAGINA! See is that so hard?

No comments: